ERGOBaby Case Study
In the words of Angela Pennette, Director of US Sales
Keeping Retailers Happy
The reason I love working with babySTEALS.com is because it’s a one-day sale! We take really good care of our boutique and specialty stores. We have 900 accounts and we usually only hear from one or two on the day we sell on babySTEALS.com. It is not a huge problem for our retailers when we go on babySTEALS.com. Keeping my accounts happy — wow!
The Difference Between babySTEALS.com and the Other Guys
I love that babySTEALS.com buys and warehouses and packs and ships the product. babySTEALS.com doesn’t ask us to drop ship. The other sites ask us to drop ship.
We have not work with other deal-a-day sites. I just won’t. Their sales are multiple days, they ask us to ship for them to their customers and they’re not all targeted to moms and the baby market.
Marketing and Moving Inventory
In dealing with inventory issues — babySTEALS.com works. babySTEALS.com marketing endeavors work wonderfully — there’s a lot of social media happening. We’ve got more exposure working with babySTEALS.com fans. It’s marketing and moving inventory that wouldn’t typically move. I like the fact that I can move 500 carriers in one day. It couldn’t be an easier process for me.
